AF Illustrator Logo

Graphic Design

Client

Personal project

Role

Graphic Designer

Project Brief

As a personal creative project, I need a new logo for my illustration services that has a vintage feel

Key Insight

The look and feel of the logo must be vintage, so an emblem or badge approach to design is used; some small details are incorporated to allude to illustration

Solution

Design a new logo that has a vintage feel and is simple

Specialties Used

Graphic design: Corporate identity and branding

Technologies Used

Adobe Illustrator (Adobe Creative Cloud)

Results

The AF Illustrator logo is unpretentious. The use of a pencil, paintbrush and the words “Hand Crafted” were chosen to clearly indicate the nature of the business. The “AF” was designed from scratch, no existing typeface was used.

AF Illustrator

Modular Elements & Grid

AF Illustrator
AF Illustrator

Lockup

AF Illustrator

Position

AF Illustrator

Color Specifications

AF Illustrator
AF Illustrator
AF Illustrator

Black and white application

AF Illustrator
AF Illustrator

Shapes

AF Illustrator

Tagline and other elements placement

AF Illustrator
AF Illustrator
Back To Top