WORLD FREESTYLE ROUND-UP EVENT BRANDING

Graphic Design

Client

World Freestyle Round-Up, the largest freestyle skateboarding championship in the world held each year in British Columbia, Canada

Role

Graphic Designer

Project Brief

Each year, the World Freestyle Round-Up event organizers select one of the competitors to design the skateboarding contest’s logo, which is used in all branding for the event including a special commemorative belt buckle plus trophies, t-shirts, and goodie bags; ensure the files are ready for silkscreening

Key Insight

Use the limited space and dimensions of the belt buckle to create a logo that represents the most important aspects of the contest: the competition is in Canada, the silhouette of the featured skateboarder, the name, the year; the design should have a certain classic feeling to it, as it is held in during the Cloverdale Rodeo & Country Fair each year

Solution

Create a logo for the belt buckle (which will also be used on other event printed items) that represents the contest, its style of skateboarding (freestyle), year, and location

Specialties Used

Illustration: Vectorized digital illustration
Graphic design: Corporate identity and branding, print graphics

Technologies Used

Adobe Photoshop (Adobe Creative Cloud)
Adobe Illustrator (Adobe Creative Cloud)

Results

World Freestyle Round Up 2015
World Freestyle Round Up 2015
World Freestyle Round Up 2015
World Freestyle Round Up 2015
World Freestyle Round Up 2015
World Freestyle Round Up 2015
World Freestyle Round Up 2015
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